Portfolio | 2025
Jon Bonacolta
Photography | Art Direction
Jon Bonacolta
Photography | Art Direction
Portfolio | 2025
SOCIAL | MARKETING | EDITORIAL
PHOTOLAB | RICHEMONT
MR PORTER
NET-A-PORTER
SOCIAL | MARKETING | EDITORIAL
PHOTOLAB | RICHEMONT
MR PORTER
NET-A-PORTER
SOCIAL MEDIA | MARKETING | EDITORIAL
Photography & Art Direction
Digital assets for Social, Promotional & Editorial. Lighting & Set Design | Concept & Execution | Post-Production
aBlogtoWatch | Mr. Porter | The Journal
SOCIAL MEDIA | MARKETING | EDITORIAL
Photography & Art Direction
Digital assets for Social, Promotional & Editorial. Lighting & Set Design | Concept & Execution | Post-Production
aBlogtoWatch | Mr. Porter | The Journal
Photography & Art Direction for images created for digital publication | Contributions to Creative Direction | Copywriting by Mr Porter Editorial Team.
Project Brief: Produce still-life & on-figure images for an article exploring the Jaeger-LeCoultre Reverso’s evolution and versatility—from sport heritage to luxury formalwear.
aBlogtoWatch
aBlogtoWatch
Photography & Art Direction for images created for digital publication | Contributions to Creative Direction | Copywriting by Mr Porter Editorial Team.
Project Brief: Produce still-life & on-figure images for an article exploring the Jaeger-LeCoultre Reverso’s evolution and versatility—from sport heritage to luxury formalwear.
Art Direction & Project Management for Photo & Video - including still-life & on-figure assets for e-commerce, social media and marketing initiatives. Collaborative project with Richemont Group to create bespoke content that meets the unique identities of the maisons and elevates customer experience.
Roger Dubuis | Jaeger LeCoultre | Vacheron Constantin
PhotoLab
PhotoLab
Art Direction & Project Management for Photo & Video - including still-life & on-figure assets for e-commerce, social media and marketing initiatives. Collaborative project with Richemont Group to create bespoke content that meets the unique identities of the maisons and elevates customer experience.
Roger Dubuis | Jaeger LeCoultre | Vacheron Constantin
Photography | Project Management | Art Direction
Current Photography Manager for the US Studio Team - previously serving as Lead Hard Luxury Photographer - I work with Global Heads of Imagery to develop creative concepts | design sets & lighting | model casting | on-set direction to meet guidelines and creative brief.
Net-A-Porter & Mr Porter
Net-A-Porter & Mr Porter
Photography | Project Management | Art Direction
Current Photography Manager for the US Studio Team - previously serving as Lead Hard Luxury Photographer - I work with Global Heads of Imagery to develop creative concepts | design sets & lighting | model casting | on-set direction to meet guidelines and creative brief.
Photography | Project Management | Art Direction
Current Photography Manager for the US Studio Team - previously serving as Lead Hard Luxury Photographer - I work with Global Heads of Imagery to develop creative concepts | design sets & lighting | model casting | on-set direction to meet guidelines and creative brief.
MR PORTER
MR PORTER
Photography | Project Management | Art Direction
Current Photography Manager for the US Studio Team - previously serving as Lead Hard Luxury Photographer - I work with Global Heads of Imagery to develop creative concepts | design sets & lighting | model casting | on-set direction to meet guidelines and creative brief.
MR.P FJ Refresh
-Previous Direction-
Updated imagery utilized darker backgrounds and set elements, more impactful lighting design, and loosened on-figure posing.
The result:
More accurate representation of product | Better tonal gradation for more luxurious metals and stones | Dynamic posing with props to make images more relatable.
The benefit:
Elevated customer experience and increased sales, which allowed reinvestment into the channel to increase buy-strategy.
Conceptualized & facilitated imagery improvement for Mr Porter's Fine Jewelry channel by updating tabletop sets with new background and lighting design. Art Direction to support model set updates to posing and direction.
-Refreshed Direction-
MR.P FJ Refresh
Conceptualized & facilitated imagery improvement for Mr Porter's Fine Jewelry channel by updating tabletop sets with new background and lighting design. Art Direction to support model set updates to posing and direction.
-Previous Direction-
-Refreshed Direction-
Updated imagery utilized darker backgrounds and set elements, more impactful lighting design, and loosened on-figure posing.
The result:
More accurate representation of product | Better tonal gradation for more luxurious metals and stones | Dynamic posing with props to make images more relatable.
The benefit:
Elevated customer experience and increased sales, which allowed reinvestment into the channel to increase buy-strategy.
-Previous Direction-
Brief: Introduce more variation in posing - moving away from singular pose.
The Result: A move towards varied, dynamic, interactive posing - more realistic movements. Implementation of set props and negative space to drive interest.
The Benefit: Better representation of scale (case-size on wrist) and more options in vantage point to show case depth and key features. Elevated imagery that meets the high standard of luxury of the timepieces represented.
MR. P Fine Watches on Figure
Photography & Art Direction
Refreshed imagery for MR PORTER watches on-figure.
-Current Direction-
MR. P Fine Watches on Figure
Photography & Art Direction
Refreshed imagery for MR PORTER watches on-figure.
-Previous Direction-
-Current Direction-
Brief: Introduce more variation in posing - moving away from singular pose.
The Result: A move towards varied, dynamic, interactive posing - more realistic movements. Implementation of set props and negative space to drive interest.
The Benefit: Better representation of scale (case-size on wrist) and more options in vantage point to show case depth and key features. Elevated imagery that meets the high standard of luxury of the timepieces represented.
-Previous Direction-
The Brief:
Elevate product imagery through background refresh and refined lighting. Refine on-figure treatment for cohesiveness.
The Result:
Incorporation of set surfaces and redesigned lighting to look less sterile - aiming for a more organic look.
Net-A-Porter Fine Jewelry Refresh
Photography & Art Direction for an update to Fine Jewelry on table & on figure.
-Current Direction-
Net-A-Porter Fine Jewelry Refresh
Photography & Art Direction for an update to Fine Jewelry on table & on figure.
-Previous Direction-
-Current Direction-
The Brief:
Elevate product imagery through background refresh and refined lighting. Refine on-figure treatment for cohesiveness.
The Result:
Incorporation of set surfaces and redesigned lighting to look less sterile - aiming for a more organic look.
-Previous Direction-
The Brief:
To replace Text-Only designer landing page title space with in-house produced imagery to match Fine Jewelry Refresh. Call on organic, warm, slightly playful design to complement the e-commerce images. Style and compose imagery for text-box overlay.
The Result:
Elevated, cohesive, images - helping to define the Net-A-Porter luxury aesthetic while complementing each designer's own brand identity.
Net-A-Porter Designer Landing Page
Art Direction
Planning, Project Management & On-set Direction for imagery produced for Net-A-Porter designer landing pages.
-Current Direction-
Net-A-Porter Designer Landing Page
Art Direction
Planning, Project Management & On-set Direction for imagery produced for Net-A-Porter designer landing pages.
-Previous Direction-
-Current Direction-
The Brief:
To replace Text-Only designer landing page title space with in-house produced imagery to match Fine Jewelry Refresh. Call on organic, warm, slightly playful design to complement the e-commerce images. Style and compose imagery for text-box overlay.
The Result:
Elevated, cohesive, images - helping to define the Net-A-Porter luxury aesthetic while complementing each designer's own brand identity.
Net-A-Porter Homeware
Art Direction
Worked on concept and rollout of Homeware & Lifestyle for NAP & MRP channels. Managing on-set art direction and quality control.
Jon Bonacolta
jonbonacolta@gmail.com
2025